Why your personal brand is more important than you think

Keeping your personal brand up-to-date is a proactive and important step to set yourself up for career success.

If you’re a motivated leader, you will have exciting opportunities opening up all around you. An internal promotion could come up, a merger & acquisition could create a brand new job for you, or a friend might tell you about an opportunity that’s perfect for where you want to head in your career.

Here are more reasons why keeping your resume and LinkedIn updated is crucial for your professional brand and career progress.

1. You’ll get a sense of where you are and how far you’ve come

A resume shows you where you are concerning your surrounding and digs a stake into the ground for the present. It gives you a sense of where you are in relation to the industry, competition and job market. Having a standout resume and LinkedIn profile will help you maintain confidence and remind you of what sets you apart from the rest of the competition (your brand), your skills and achievements. By keeping your resume and LinkedIn up-to-date, you can track your career progress and see how far you’ve come, which can boost your confidence and validate your next career move – internally, externally or even a side gig.

2. Gain clarity on where you want to go 

Once you have a clear sense of where you are now, it’s much easier to develop a strategic plan of where you want to go and how to get there. For example, if you’re currently a director of a company and want to become a vice president, you’ll be able to pin point the skills, achievements and any additional elements that will help you make the jump to the next level.

3. Sell yourself as an expert 

If you’re an expert or want to become one, there is a good chance you’ll be speaking at conferences & events, writing guest articles or suppling quotes to the media. You’ll also be nominated for awards or submitting applications to build your brand as an expert in your field.

When you pitch yourself to do these things, you’ll need to showcase why you are the best person for the job. A stellar resume & LinkedIn profile is one of the best ways you can showcase your talent so you can sell yourself confidently.

4. Take on a side gig  

Side work can present itself out of the blue or can be something you actively seek out. Side projects are a great way to build your brand in the direction you want to take your career. Whether it’s a small consulting gig or a project you’re passionate about, being prepared with an updated professional profile will be required to showcase your skill set.

5. You’ll be ready for new opportunities

As mentioned, new and exciting opportunities are always on the horizon. A promotion might become available for your dream job internally if the current person leaves or the company you work for grows and opens up a new position for you, or you might hear of a great new job from a close source that’s exactly where you want to be. In every case, you never know when the opportunity will spring up and it happens more and more if you’re open to it and ready to strike when the iron is hot. Get your ducks in a row with your professional brand so you don’t miss any opportunity that comes knocking on your door.

6. Be prepared if things take a turn 

You could be blindsided by a job loss or the company could change hands and head in a direction that’s not what you want. During any stressful transition period, wouldn’t it be great to be prepared with a stellar resume so you’re not scrambling?

No matter where you are in your career, proactively building your professional brand that captures your strengths, talent and unique skill set will set you up for success. You have nothing to lose and everything to gain by being one step ahead of the game.

We work with executives around the world to update their resumes, LinkedIn profiles, professional biographies and cover letters. If you're interested in developing a brand for yourself, flick us an email (

Look forward to hearing from you.

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