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How to Leverage Your Own LinkedIn Profile as a Business Owner

LinkedIn profiles have quickly become a key career branding tool for job seekers, but they're equally powerful for business owners looking to promote their products and services. If you're a business owner, your personal LinkedIn profile is a great (and free!) marketing tool. However, there are subtle differences to keep in mind as you develop your content.

Below are a few LinkedIn profile tips to help business owners and entrepreneurs optimise their personal profiles and engage the right audience.

Know Your Audience

As a job seeker, your LinkedIn profile should speak to recruiters and employers and reinforce the concepts in your resume. Your goal is to showcase your skills in